Fundamentals of Retail-Training Content & Structure(Duration: 90 Hours)
Level M No Module Detail Discription Element Hours Session Learning Objective
Fundamentals of Retail-Training Content & Structure(Duration: 90 Hours)
Level M No Module Detail Discription Element Hours Session Learning Objective
Level 1 1 Retail Introduction to retail PPT 1.5 Session1
  • Introduction to a retail store
  • Overview of different types of stores
  • Learning the categorization of products
  • Understanding the difference between organized and unorganized retail
  • Knowing the retail all over the globe
  • Understanding the presence and future of retail in India
  • Knowing online retailing and online payment system
The supply chain PPT
Retail History PPT
Classification of Retail:Based on the products retailed PPT
Classification of Retail:Based on retail store format PPT
Retailing all over the globe PPT 1.5 Session2
Retailing in India PPT
Retail in India - The Future PPT
Internet Retailing or Online Retailing PPT
Group Buying PPT
Online Payment System PPT
2 Store Associate Introduction to store associate PPT 1.5 Session3
  • Introduction to Store associate
  • Awareness about the job duties of a store associate
  • Learning the qualities of a store associate
  • Understanding the appearance of a store associate
Job duties of a store associate PPT
Qualities/Characteristics of a store associate PPT
Appearance of a store associate PPT
tips for men to dress correctly PPT
corporate dressing tips for women PPT
3 Departments in a store Introduction PPT 1.5 Session4
  • Introduction to different departments in a store.
  • Awareness about role of different departments.
Marketing & Sales PPT
Store Operations PPT 1.5 Session5
Merchandising PPT 1.5 Session6
Practical-Merchandising LAB Session6
  • Awareness about the basic functionality of all departments
Human Resource PPT 1.5 Session7
  • Functionality of different departments in store.
  • Understanding the requirements to work in different departments.
Finance PPT
Technology PPT 1.5 Session8
Requirement to work in different departments PPT
4 Reception, Parking Area and Baggage Counter Introduction to reception PPT 1.5 Session9
  • Introduction to reception.
  • Awareness about importance of reception
  • Updates on the job duties of a receptionist.
  • Awareness on the qualities required to be a receptionist.
Importance of reception in a retail store PPT
Job duties of a receptionist PPT
Qualities of a receptionist PPT
Practical-Receptionist LAB Session9
  • Awareness about the qualities of a receptionist
Introduction to Parking area PPT 1.5 Session10
  • Importance of parking area.
  • Awareness on the associate’s role in parking area.
  • Introduction to baggage counter.
  • Awareness about the reason behind the establishment of baggage counter.
Importance of parking area PPT
Role of an associate in parking area PPT
Introduction to Baggage counter PPT
Baggage counter Process PPT
Reason behind establishment of baggage counter PPT
5 POS Introduction to POS or cash counter PPT 1.5 Session11
  • Introduction to POS.
  • Awareness about the equipments used at POS.
Equipments used at cash counter PPT
Practical -POS Equipments LAB Session11
  • Awareness about different equipments and their usage
Job duties of a cashier PPT 1.5 Session12
  • Updates on the job duties of a Cashier.
  • Awareness on the qualities required to be a Cashier.
Qualities of a cashier PPT
Practical -Cashier LAB Session12
  • Awareness about job duties and qualities of a cashier
6 Backroom/Storeroom Area Introduction to backroom PPT 1.5 Session13
  • Introduction to backroom.
  • Awareness about the better organization of backroom
Tips to organize backroom PPT
Practical -Organizing backroom LAB Session13
  • Awarenesss about backroom organization
How to Properly Receive Merchandise PPT 1.5 Session14
  • Updates on better receiving process.
  • Knowing the stocker.
  • Understanding the job duties of a stocker.
Introduction to stocker PPT
Job duties of a stocker: PPT 1.5 Session15
Practical -Stocker LAB Session15
  • Awareness about receiving process and backroom management
7 Store Activities Importance of good interaction with customer PPT 1.5 Session16
  • Understanding the importance of good interaction with customer.
  • Knowing the ways to do better customer interaction.
Tips on good interaction with customer PPT
Practical -Customer Interaction LAB Session16
  • Awareness about best way to do customer interaction
Importance of good interaction with colleagues PPT 1.5 Session17
  • Understanding the importance of good interaction with colleagues.
  • Knowing the ways to create a better atmosphere at workplace.
Tips on creating a healthy atmosphere at workplace PPT
Practical -Colleagues Interaction LAB Session17
  • Awareness about best way to interact with colleagues
Importance of a pleasant store atmosphere PPT 1.5 Session18
  • Understanding and unplugging the weak points of a store atmosphere.
Ways to Turn Off Customers PPT
Tips for creating a great atmosphere in your retail store PPT
Assessment1   1.5 Session19 Evaluation of modules studied above
Level 2 8 Communication Skills Introduction to communication PPT 1.5 Session20
  • Introduction to the concept of communication skills.
  • Understanding the process of communication.
  • Awareness about the types of communication.
  • Understanding the importance of effective communication.
  • Consciousness on the tips to improve communication.
Process of communication PPT
Types of communication PPT
Importance of Effective Communication PPT 1.5 Session21
How to improve communication skills PPT
9 Listening Skills Introduction to listening PPT 1.5 Session22
  • Introduction to the concept of Listening skills.
  • Understanding the importance of Listening.
  • Understanding the process of Listening.
  • Understanding the types of listening.
  • Consciousness about key elements of effective listening.
  • Awareness about tips to improve listening skills.
Importance of listening PPT
Listening Process PPT
Types of Listening PPT 1.5 Session23
Key elements of active listening PPT
How to improve listening PPT
10 Customer Customer PPT 1.5 Session24
  • Introduction to consumer buying behavior.
  • Understanding the types of consumer buying behavior.
  • Knowing the factors which affect consumer behavior.
  • Understanding the types of needs.
  • Awareness about the value of knowing your customer.
  • Awareness about the customer needs identification.
Importance of customer in a business PPT
Difference between customer and consumer PPT
How to identify your customers PPT 1.5 Session25
Types of Customers PPT
How to check that how well I am with customers PPT
11 Customer Service Introduction to customer service PPT 1.5 Session26
  • Awareness about the concept of customer Service.
  • Understanding the importance of customer service.
  • Awareness about the activities to ensure good customer service.
  • Awareness about the ways to understand customer’s need.
Importance of customer service PPT
How to ensure excellent customer service PPT
Ways to understand customer’s need PPT
Practical-Customer Service LAB Session26
  • Awreness about importance and implementation of better customer service 
Role of phone answering skills in customer service PPT 1.5 Session27
  • Knowing the importance of phone answering skills.
  • Improvement of phone answering skills.
  • Introduction to the concept of rapport building.
Rapport Building PPT
Practical-Phone Answering LAB Session27
  • Awreness about importance and implementation of better phone answering skills 
12 Reason to purchase Introduction to Consumer Buying Behavior PPT 1.5 Session28
  • Introduction to consumer buying behavior.
  • Understanding the types of consumer buying behavior.
  • Knowing the factors which affect consumer behavior.
  • Understanding the types of needs.
  • Awareness about the value of knowing your customer.
  • Awareness about the customer needs identification.
Types of consumer buying behvior PPT
Factors Affecting Consumer Behavior PPT
Types of needs PPT 1.5 Session29
The Value of Knowing Your Customers PPT
How to identify customer’s need PPT
Practical-Need identification LAB Session29
  • Awareness about identification of need
13 Product Differentiation & Product Positioning Product Differentiation PPT 1.5 Session30
  • Introduction to Product differentiation.
  • Awareness about Importance of product differentiation.
  • Awareness about differentiation methodologies.
  • Awareness about basis of differentiation.
Importance of product differentiation PPT
How product differentiation is done: PPT
Strategies for creating unique product identities PPT 1.5 Session31
Practical-Product Differentiation LAB Session31
  • Awareness about the basis of product differentiation
Product positioning: PPT 1.5 Session32
  • Awareness about Strategies for creating unique product identities.
  • Introduction to product positioning.
  • Awareness about importance of product positioning.
Process of product positioning PPT
Importance of product positioning PPT
14 Reading Labels Label PPT 1.5 Session33
  • Introduction to labels and importance of label.
  • Making familiar with reading the labels.
  • Introduction to NIP and its importance.
Importance of Label PPT
How to Read Labels PPT
Nutrition Information Panel (NIP) PPT
Importance of NIP PPT
Practical-NIP LAB Session33
  • Awreness about the reading NIP
Frequently used nutrition claims PPT 1.5 Session34
  • Reading expiry dates
Expiry dates or shelf life PPT
Calculating expiry dates PPT
Practical-Expiry Dates LAB Session34
  • Awreness about the reading expiry date
Ingredients PPT 1.5 Session35
  • Ingredients and its importance
Importance of Ingredients PPT
Practical-Ingredients LAB Session35
  • Awreness about the reading ingredients
Assessment2   1.5 Session36 Evaluation of modules studied above
Level 3 15 Planogram Planogram PPT 1.5 Session37
  • Awareness about the concept of planogram.
  • Understanding the functionality of planogram.
  • Understanding the importance of planogram.
  • Awareness about the concept of Visual merchandising.
  • Knowing the features of the planogram
Function of Planogram PPT
Importance of Planogram PPT
Creation of Planogram PPT
Visual Merchandising PPT
Features of a planograms PPT
16 Product Handling Introduction to product handling PPT 1.5 Session38
  • Introduction to a retail store and overview of different types of stores
  • Importance of material handling in stores
  • Methods and equipments to handle different materials
  • Safety aspects of handling material in stores
Why material handling is required PPT
Equipments used for material handling PPT
Manual Handling PPT
Risks PPT
Preventing manual handling injuries PPT 1.5 Session39
Training and Experience PPT
Ten Step Guide for Lifting Manually PPT
Practical-Ten step Guide LAB Session39
  • Awareness about best lifting techniques
Overhead Lifting PPT 1.5 Session40
  • Importance of training and experience in material handling
Practical-Overhead Lifting LAB Session40
  • Awreness about precautions of overhead lifting
Planning goods handling schedule PPT Session40
  • Planning material handling schedule
17 Shoplifting Shoplifting PPT 1.5 Session41
  • Awareness about the concept of shoplifting.
  • Awareness about the shoplifters.
  • Understanding the different types of shoplifter and their symptoms.
  • Awareness about the methods used by shoplifters.
  • Clarification on preventive measures.
Shoplifter PPT
Types of shoplifters PPT
Methods used by shoplifters PPT
How to prevent shoplifting:Management Concerns  PPT 1.5 Session42
How to prevent shoplifting:Tips for Employees PPT
How to Identify Shoplifters PPT
18 Sales Promotion Sales Promotion PPT 1.5 Session43
  • Introduction to sales promotion.
  • Understanding the role of sales promotion.
  • Knowing the factors to be considered in sale promotion.
  • Understanding the reasons for growth of sales promotion.
  • Knowing the methods used to attract the customers.
  • Knowing the sales promotion techniques.
Role of sales promotion PPT
Important factors to be considered in sales promotion PPT
Reasons for Growth of Sales Promotion PPT
Methods used to attract the customers PPT 1.5 Session43
Sales promotion Techniques:consumer sales promotions PPT
Sales promotion Techniques:Trade Sales promotions PPT
Practical-Sales Promotion Techniques LAB Session44
  • Awareness about the sales promotion techniques
Advantages and disadvantages of sales promotion PPT 1.5 Session45
  • Understanding the Advantages and disadvantages of sales promotion
  • Awareness about the effective sales promotion planning.
The Steps in Planning an Effective Sales Promotion Program PPT
Practical-Steps in Planning Sales Promotion Program LAB Session45
  • Awareness about implementation of sales prmotion planning
19 Housekeeping Housekeeping PPT 1.5 Session46
  • Introduction to housekeeping.
  • Understanding the importance of housekeeping.
  • Knowing the basic components of housekeeping.
  • Understanding the benefits of good housekeeping practices.
  • Awareness about the routine housekeeping activities in a store.
  • Knowing the areas of a retail store to be kept clean.
Importance of housekeeping PPT
Basic components of Housekeeping PPT
Benefits of good housekeeping practices PPT
Routine Housekeeping activities in a retail store PPT
Store Area PPT
Practical-Housekeeping LAB Session46
  • Awareness about the maintenance of different areas in retail.
20 Personal Hygiene Personal Hygiene PPT 1.5 Session47
  • Introduction to personal hygiene.
  • Knowing the difference between good and bad hygiene.
  • Understanding the Importance of personal hygiene.
  • Awareness about personal hygiene tips
  • Knowing the employees responsibilities apart from personal hygiene.
Difference between good and bad hygiene PPT
Importance of personal hygiene PPT
Personal Hygiene Tips PPT
Employee responsibilities PPT
21 Retail Dictionary Introduction to retail words PPT 1.5 Session48
  • Introduction to various terminologies of retail industry
Assessment3   1.5 Session49 Evaluation of modules studied above
Level 4 22 Conversation Enrichment Conversation Do's PPT 1.5 Session50  
Conversation Dont's PPT
Some magic words for conersation PPT
Icebreakers Questions PPT 1.5 Session51  
Role Plays and Activities PPT
What’s your point PPT
Flipping the switch PPT
Journaling Activity PPT 1.5 Session52  
External Activity PPT
Activity Emotions Words PPT
Listen Hear PPT
Quit Talking!I know what to do PPT
Three minute quiz PPT
23 Listening Enrichment What is Listening PPT 1.5 Session53  
10 principal of Listening PPT
Active Listening PPT
Non Verbal Signs of Active listening PPT
Verbal Signs of Active listening PPT
Ineffective Listening PPT
Barriers of Listening PPT
Non Verbal Signs of Ineffective listening PPT
Verbal Signs of Ineffective listening PPT
How to response customer PPT
Exercise on a customer sales representative PPT 1.5 Session54  
Telephone Etiquettes PPT
Do's & Don’t's PPT
Tone of Voice PPT
Do's & Don’t's PPT
Magic words & Phrases to use with customers PPT
Wicked words & Phrases-Do not use PPT
Situations and Responses PPT
Body Language on the telephone PPT 1.5 Session55  
Activity PPT
Blocks to active listening PPT
What am I PPT
Finish the sentence PPT
Assessment4   1.5 Session56 Evaluation of modules studied above
24 Interview Prepration What is an interview PPT 1.5 Session55
  • Better understanding of Interview strategies
  • Awareness about handling typical question
  • Better communication skills management
  • Understanding Planning and Prioritizing
Types of interview PPT
Interview formats PPT
Types of interview questions PPT
Behavior-Based interview Strategies PPT
W5 Model PPT
Challenhing questions & Situations PPT
Non Verbal communication in an interview PPT
How to make great impression PPT
Waiting in the lobby PPT
Greeting your interviewer PPT
During the interview PPT
Wrapping up the interview PPT
Top 10 job interview blunders PPT
Important interview questions PPT 1.5 Session58
25 Goal Setting How to set Goals PPT 1.5 Session59  
Why is it important to have goals PPT
For what life areas should I set goals? PPT
How do I write goals that will motivate me? PPT
Specifying measurable outcomes PPT
Challenging you without being unreachable PPT
Specifying completion dates PPT
Analysis of goals and objectives PPT
10 step goal guide PPT
Assessment5   1.5 Session60 Evaluation of modules studied above